XFINITY

IMAGINE THAT

Thanks to Xfinity, Jurassic Park at long last, uh, finds a way.

Our work for Xfinity’s first ever national Super Bowl campaign asked what if Jurassic Park worked? Beyond a TV commercial, we did a ton of other things to picture a very different ending for the most iconic movie of all time.

Featured on USA Today, Variety, People, Hollywood Reporter, Entertainment Weekly, Fast Company, Little Black Book, AdAge, Adweek, etc.

While imagining what a successful Jurassic Park would look like, we came to the most natural conclusion: they’d obviously run an ad.
Straight out of a box in John Hammond’s attic, this is the lost Jurassic Park commercial. It ran on TV during the Super Bowl pregame and racked up more than 1 million views on Youtube within 48 hours.

Voiced + edited by Bill Cramer. Mixed by Lime Studios. Colored by Royal Muster.

meg platt xfinity jurassic park

And just for funsies, we also released the whole campaign on actual VHS tapes. That actually worked.

meg platt xfinity jurassic park
meg platt xfinity jurassic park

We filled the press kit with gift-shop necessities: postcards and a map.

meg platt xfinity jurassic park

And lastly, here’s the main commercial that ran during the 3rd quarter.

Directed by Taika Waititi.Original score by John Williams. Mixed by Ramiro Belgardt and Maxwell Gosling of Little Ears.

MADE WITH

Cat Zelenka, Pete Harvey, Jen Hart, Jon Wolanske, Michele Manco, and Quynh Tran at Goodby Silverstein & Partners.