Yet for trans people in America, the choice to medically transition is often hindered by steep price tags and limited health insurance coverage. Proving to an insurance provider that someone’s gender-affirming care is “medically necessary” can become a major roadblock on their journey toward feeling good in their skin. So on the 20th anniversary, Dove wanted to build a future where all trans people can afford the care they need to feel beautiful.

So we created Real Beauty Insurance.